Woburn case study
Woburn Cabana exercise – increasing seating capacity
Exploring greater flexibility within Woburn's larger cabanas
The Center Parcs team asked us to install the new Cabana furniture specification at Woburn and explore whether its more compact footprint could also create opportunities to increase seating capacity.
The new furniture already gives the standard 6- and 8-seat configurations a noticeably more spacious feel, with more usable floor space and easier movement around the Cabana. However, Woburn's cabanas are generally larger than those at other Center Parcs locations, giving us an opportunity to explore what else might be possible.
We therefore tested a number of higher-capacity configurations to see how the available space could be used to accommodate larger groups without compromising the overall environment.
The exercise demonstrates that Woburn could potentially offer greater flexibility in how individual cabanas are configured — accommodating larger parties where appropriate and creating additional opportunities to generate value from these larger spaces, including increased food and beverage spend.
The intention isn't that every Cabana should carry more seating. In their standard configurations, the new furniture provides a more open and spacious environment. These trials simply demonstrate the additional capacity that Woburn's larger Cabana footprints can support when required.
1. 6 seats → 8 seats
Creating an 8-seat configuration
The compact proportions of the new seating allow an existing 6-seat Cabana to accommodate eight guests while retaining comfortable circulation and useful space around the furniture.
The Acacia and Palm layouts below show two examples of how an 8-seat arrangement can work within different Woburn Cabana footprints.
Acacia – 8-seat configuration
An 8-seat arrangement showing how the new furniture footprint allows additional seating while retaining an open central area and comfortable space around the furniture.
Palm – 8-seat configuration
A second 8-seat example demonstrating how the same principle can be adapted to a different Cabana layout while maintaining a balanced, spacious arrangement.
2. 8 seats → 10 seats
Increasing capacity to 10 guests
Within the larger Woburn formats, the available floor area creates the opportunity to move beyond the standard 8-seat configuration.
This 10-seat arrangement demonstrates how two additional places can be incorporated while retaining a practical and comfortable layout.
Bamboo – 10-seat configuration
The Bamboo configuration accommodates ten guests using the same compact furniture specification, making more productive use of the larger Woburn footprint.
3. 8 seats → 12 seats
Exploring a 12-seat configuration
Finally, we tested the upper end of what the larger Woburn Cabana footprint could accommodate.
This isn't intended as the default layout, but demonstrates the flexibility available where Center Parcs wants to accommodate a significantly larger group within a single Cabana.
Orchid – 12-seat configuration
The 12-seat Orchid layout shows the greatest increase in capacity tested during the exercise and illustrates the additional commercial potential offered by Woburn's largest Cabana spaces.
Return to the Cabana furniture specification
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